1/7/2015 By Mike Hoye
Top developer of swing training devices will also soon introduce a breakthrough Tri-Hinge club that allows golfers to shape shots during practice.
VISTA, Calif. – Medicus, the leading developer of golf swing training products for more than 20 years, today announced that it will unveil its new Kick X Blast ToughLie 3 wood at the 2015 PGA Merchandise Show, set for January 21-23 in Orlando, Florida.
The ToughLie is a long, forgiving and straight fairway metal with a reversible sole plate adjustment, which enables it to perform under any turf condition. With a compact pear shape design and black satin PVD Finish that inspires confidence, the ToughLie also has Cavity Compression Chamber Technology, for a greater spring effect and an expanded sweet spot on the face. In addition to the reversible sole plate—one direction yields a smooth traditional sole, the other with rails that cut through thick grass—it also features CT grooves that give the clubhead less resistance to bad lies in gnarly turf.
The ToughLie is the latest addition to a relatively new and well-received line of Kick X performance clubs and products, including drivers, fairway woods, irons, putters and the popular TourZ golf ball, which in controlled tests proved to be the longest premium ball on the market. Like all other Kick X Golf products, the ToughLie conforms to USGA standards.
“We’ve been very pleased with the reception golfers have given Kick X performance clubs and balls, and are convinced that the ToughLie will enable them to play even better golf, even in the roughest of conditions,” said Mark Adams, Medicus Golf’s vice president of product development. “It’s often hard to get ahead of the curve in this industry, but I think we’ve accomplished this with designs and technologies that produce larger and hotter sweet spots on drivers, woods and irons.”
The TourZ is Longest Premium Ball on the Market
Kick X is clearly ahead of the curve with its TourZ ball, which was introduced last spring. It features a Metal Fuzion Core™ that creates an exceptionally high coefficient of restitution—the spring effect found in premium golf balls—thanks to a fusion of three proprietary metals that concentrates mass in the center of its core, which allows the ball to rebound more quickly when compressed at impact, producing additional launch speed and distance.
An aerodynamic cover with a 318-dimple pattern provides unmatched accuracy on tee shots, exceptional spin control on approaches and triple-layered construction that’s engineered to deliver a soft, superior feel around the green.
In an independent comparison conducted at the highly respected Golf Laboratories, Inc. testing site in San Diego, the Kick X TourZ outdistanced the best premium balls from Titleist, Callaway and Srixon. “Because of the overwhelmingly positive reception the TourZ has gotten with fairly limited exposure, we’re going to ramp up our marketing for 2015 and get the ball out on the pro tours,” said Adams.
The Next Generation of Medicus Training Aids
Later in the year, Medicus will introduce its new Tri-Hinge training club, a breakthrough product that allows a player to practice not only straight shots, but work on fades and draws. This club features an MA9 performance head, which better mimics the quality of clubs used on the course. The head of the Tri-Hinge has three adjustment positions marked on its hosel: Blue to practice fades, Red for straight shots and the Black alignment for draws. Its shaft also has a set-screw for adjusting break point tension. “As their game improves, most golfers want to learn to work the ball,” said Adams. “The Tri-Hinge will help them do it.”
Weaving Together the Medicus Method
Founded in 1986 by former PGA Tour professional Bob Koch, after he invented the now widely used dual-hinged clubs that help golfers address swing flaws, Medicus has since become one of the most successful golf training companies in the business, through a variety of training devices and accessories, videos on the short game and swing—including the popular “Pure Strike 5SK” program—and instruction both online and through its select golf schools.
“One reason teaching the five simple keys is so successful is because a student can focus on one part of the swing at a time,” says Koch. “Mastering these five fundamental movements, one at a time, helps golfers build a swing that enables them to hit the ball pure, with repeated accuracy and steady distance.”
The next step in helping golfers, Koch determined, was to build performance clubs that took the training onto the course, which is why he started Kick X. “The training devices and the clubs are designed to work together and enhance each other, as does the long and soft TourZ golf ball,” explains Koch. “Call it the Medicus method, if you will. The idea is to make it easier and more enjoyable for people to play the game.”